Every business owner has the desire to make as much money as possible, that's kind of the whole point of business. Most of us are continuously searching for new ideas…

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able…

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher…

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business…

A membership program is where your customers sign up, either for free or for a fee, to be part of a community or elite club. As an incentive to sign…

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be…

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them…

In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate…

It’s often way more effort and expense to find new customers than to sell again to your current customers. So how can you persuade your current customers to continuously purchase…

How items are described and the words we use to frame situations can have a big impact on how we then think about a scenario. Just as saying, “I cut…